Numbers Don't Lie, But They Don't Tell the Whole Truth Either
The tension between quantitative evidence and executive instinct has intensified as data infrastructure has grown more sophisticated—but the underlying challenge is not new. This article argues that the choice between data-driven and intuition-based decision-making is a false one, examines the conditions under which each approach fails senior leaders, and offers a diagnostic framework for navigating the space between the two with greater precision and confidence.